This is for all those creative types who want to get their work out there through social media marketing, but:
A) Don’t know how to get started, or
B) Need a system to keep from losing their whole day to social media.
In this hands-on workshop, you’ll create professional-looking images for Twitter, Facebook, Pinterest and Tumblr, and will learn about the tips, tricks and culture of each platform. You’ll also learn to go through a process that can save you time, help you promote your work, and get you connecting with art lovers in Calgary and beyond.
You’ll need to bring a smartphone, laptop and power charger, as well as an image editing program like Photoshop or GIMP. You’ll also want to have digital photos of some of your art. If you’ve already got a headshot that you like, make sure to bring it, too!
I’m teaching this course because I originally trained as a fine artist at the Nova Scotia College of Art and Design, and part of the reason that I left was that art school doesn’t do a great job at teaching students to be businesspeople—kind of a necessary thing if you’re going to make a living as an artist. Social media marketing is just one of the skills that artists today need in order to succeed as entrepreneurs, but it’s an important one and it can help you to grow your list of contacts and customers (and sell your work!)
Today, I work as a social media and online marketing consultant for small businesses in Calgary, and my own business is called Red Marker Media Inc. I still design book covers for authors, and these days I’m also getting back into illustrating and painting. Put it all together, and you can probably see why I’d be interested in teaching this course.
The workshop costs $50 plus tax, and it’s a single day session on Saturday, August 30 that runs from 11 a.m. to 3 p.m. (appetizers provided during the 1 p.m. lunch break.) Head on over to the Facebook event page to reserve your seat and buy your ticket. I hope to see you there!